AMD Strains ATI brand- makes Radeon and Firepro its own

The sad news for folks- ATI will be no more. Looks mysterious because game lovers reminiscence graphic cards with the name of ATI and Nvidia, but AMD announces ATI will no more be the brand exist in their GPU line-up. The developers at AMD office proclaim it’s difficult to handle various segments and brand name.

So, company comes-up with the verdict that ATI should carry forward their business separately. In this case, “ATI Radeon” and “ATI Firepro” will ship again with new series “Radeon” and “Firepro”, however ATI Infinity will now re-brand with AMD Infinity. The fast graphic processing technology that will be unveil in September by AMD, carrying Fusion APU’s i.e. hybrid CPU and GPU chips to make a horizon in future.

This strategy looks simpler and valuable to intact their brands and focus on the limited stream lines. But now see how both rivals revise their strategy to influence the graphic world.[Via Engadget]